Hello the inhabitants of the blogs and passing by! Now I am in a small creative crisis, in other words, I am stupidly lazy to write a new issue of criminal gaming mechanics, as well as to mount vidos and engage in other related activities!
But the graphomaniac does not doze off in me and requires at least some activity! And so the idea was born in me for this post: to compare such platforms for promoting my work as blogs on Stopgame, YouTube and Tiktok.
I know that there are many guys who are trying to advance their channel or only want to do it, as well as (suddenly?) there are people who can just be interesting: how these platforms function? I will talk about the pluses and minuses I have revealed, and I will explain how some platform algorithms work. But I will refrain from all kinds of personal Recommendations™ on promotion on a specific platform, I will limit myself only to a couple of advice and nothing more.
All you read further are my personal observations, conclusions and speculations! They do not claim the truth in the last instance and can be used against me for your angry comments or minuses.
And so, I damped the decent entry, so you can start the case.
Blogs on Stopgame
I will begin, of course, with our all, he is hot (and sometimes fiercely bastard) beloved (read-long-suffering) blogs.
I think that it makes no sense to talk about the mechanisms of advancement – you write a blog, it is displayed in the “Everything” tab, if the blog has gained 5 or more advantages, then it is displayed on the “Best” tab and, as a result, there is an opportunity to cover an even larger audience.
As a bonus, at the end of the week, at the request of the left heel of someone from the friendly team of the authors of Stopgame, get the title “Best Blog of the Week”, which will lead you to the main one (your ChSV will be scratched), and will also give such an increase in such an increase in the rating and, possibly, views on your main platform (if any).
Views, here we approached the most interesting! And how much can you get views from our favorite game portal? Here everything is quite individually and entirely dependent on the quality of your video and the interest of the given topic. I will rely on my statistics and not to load the text with unnecessary numbers – I will indicate everything in the screenshots.
Conclusions about whether it is a lot or little remains for you. I will only say that the transition of the audience with Stopgame is sensed for me personally: constant spectators on streams and interlocutors appeared on common topics (promotion, installation, etc.).
Now about minuses and pluses.
the opportunity to declare yourself (and may even join the team of the authors of the site, If anything: I am in a passive job search), as well as about activity on its main platform (if any) (about competitions, upcoming streams, etc.)
Lack of accounting for the involvement of the audience (you can hook the audience with your post and collect Over 100500 comments, but if the post rating will stay in the region of 0-4, then you will not rise to the best)
Low passing ability for blogs (what to hide here – in blogs, fewer people sniffs than on the main.
Bottom line: Stopgame for me has become one of the sites on which I constantly publish and try to advance my channel and my work. Analyzing all the pros and cons, it is safe to say that here you can not only receive constructive criticism (for the most part) in relation to your creativity, but find your audience.
YouTube
It is stupid to tell a modern person what YouTube is. Each of us has at least once resorted to the services of this video hosting. The very popularity and enormous number of potential spectators today make YouTube one of the main platforms for promoting their personal brand and their work.
But how does this very YouTube work? He hates newcomers fiercely! Just hates! Do not even think to enter #trends (a separate tab with the most relevant videos) without a single subscriber and right from the very first vidos on your channel. If you can, then congratulations-you are a lucky one who tore off Jack-Pot.
But this is all the CasiGood casino review lyrics, let’s deal with the mechanisms of promotion. Here you are a gamer (or someone else) laid out your fucking some kind of cool video and waiting for views. But how to understand whether these very views will be or not? Everything is simple! To begin with, smart algorithms will process your vidos, analyzing its description, tags and contents, as well as a different content of your channel. Yes, I almost forgot, the content of the channel is also important, t.To. SEO-Yaro of your channel is formed from the first 7-10 rollers, t.e. YouTube will recognize what you are doing and who will be interested in your work.
But back by the time your video is released. If you have subscribers, then for a start, YouTube will highlight them with an appropriate notice of the appearance of a new video on your channel, and only then analyzing the reaction of the subscribers will recommend your video to the other user (in some cases, the hosting does this in parallel). If there are no subscribers, then YouTube will slip your vidos to people who have recently watched something similar.
And so, today for YouTube is of fundamental importance the following indicators of your video:
Ctr – the percentage of clicks in your vidos (or the attractiveness of your preview and video name).
Holding the audience – How long is your viewer watching video.
At the moment, it is these two indicators that determine: whether your video will often be shown in the recommended one (the section where YouTube himself selects the video to the user) or not. It is the more frequent flickering in the recommendations that will help to gain views and the audience, which will soon make it possible to start monetizing their creativity, t.e. Receive income from the affiliate program with video hosting (on YouTube such requirements – 1,000 subscribers and 4,000 hours of viewing per year) or other partnerships.
Pro The number of comments and the Like \ Diesley ratio – This is a separate topic for the post, but at the moment more and more people and experts consider these indicators insignificant to promote. I can give my own example: my most popular video on the channel has the ratio of likes \ dysloiki 50 \ 50, although other, less popular vidos, have more positive statistics according to these indicators.
I consider it completely to bring my channel analyst here meaningless, t.To. Each channel is unique and will develop differently: someone will shoot earlier, someone later.
At the same time, it is worth noting several points that can affect the speed of your advancement on the site:
Regular content – If you release one video a month, then you can not count on a quick growth.
Lack of copyright violations – The more you receive restrictions related to AP violations, the worse your advance will be, and three fears (local “Chinese warnings”, serious violations of AP) will lead to a complete blocking of your channel and the loss of all the attached labor.
Violation of community rules – Do you want to be a hail and upload a video with a disfigure or other trash (pronn.D.) – An immediate ban awaits you.
Mutoms and wrapping – Starting your way on the platform, sooner or later you will encounter "mutuals" or people who do this. If you explain briefly, then these are people who subscribe to each other and watch the vidos of each other (how can you not remember the “Dutch helm” here, forgive me all the gods (and Ivan Loev) for such sebaceous jokes in my blog).
I personally did not disdain with the mutual mugs in the very very work path, but, to my happiness, I was able to stop in time (everyone is hello, my name is Maxim and I am Alco … Stop, not here) and thereby save my channel.
Scrolls are the use of third -party services to receive all the same views and subscribers (already for money).
Of course, everyone decides for himself, but the damage, which brings wraps and mutuals only in the future and can lead to the collapse of your project. This is a topic for a separate post, if it is interesting to you, then at the next impulse of my graphomania – I will pump out the appropriate post.
I did not think that I could survive myself so “multi -playing” about YouTube, but, as for me, this is enough for you to get a general idea of this video hosting and decide for yourself – it is worth it or not to engage in creativity on it.
the ability to become a famous streamer, blogger, etc. with the N-millionaire audience, while promoting its personal brand
A huge number of unoccupied niches in the Russian -speaking segment of YouTube (borrow ideas from the decaying West and become popular in Rashka)
A convenient interface of the “creative studio” – the place where you see your channel statistics, you can change the description of your video, its settings and much, much more
the availability of integration with many services (Vidiq and pr. plugins, the ability to leave their vidos somewhere on the Internet, etc.).
The most important: lack of exhaust in the first pairs. 0 views on the first rollers during the week (two) is a normal practice and, as a result, it is difficult to gain the first subscribers
This is a foreign service and there are interesting rules there (hide on the Internet: “YouTube, content about challenging the results of the presidential election”).
As a result: of course, many YouTube is a priority platform for their promotion. And it is suitable for almost any creatively gifted person or specialist: from a gamer to a dog breeder or lawyer. Here everyone will be able to find their viewer and their minute (and maybe more) glory.
Tiktok
I already foresee how many at this moment closed the article or led the mouse cursor to the “minus” sign (or maybe even went to scribble an angry comment). But do not rush to be angry, better read it to the end. Today Tiktok is not what he was 2-3 years ago. Yes, there is still a contingent up to 13 years (not offense) with its strange tastes and views on creativity, but according to the Tiktok itself: the average age of the user of the platform in Russia as of 2020. 21 – 27 years old, t.e. Pretty mature audience.
I will describe in pairs of words what Tikok is (suddenly, who does not know). This is a social network, the main emphasis in which is placed on the placement of short videos (up to 3 minutes.) that are shown to users in random order by a single tape.
The main feature of the Tiktok – These are algorithms. No one still can figure out how they actually work and promote the video, t.To. Sometimes millionth views can gain some kind of absolute game (now it is less often, but still), and a quite suitable vidosik-a couple of thousand views in a month.
But at the same time, it is this feature that makes the ticktok an increasingly popular platform for beginner authors, t.To. It allows you to easily, literally for a few successful vidos, to recruit a thousands of subscribers, which subsequently can be dragged to their main platform.
However, a set of subscribers and their number is not a priority for this platform, t.To. The tape of recommendations (the main section of Tiktoka, where the vidos of random authors are shown) is watched by the vast majority of users, while the “Subscriptions” section watch very few people. T.e. Unlike other platforms, your videos will collect only 3-10% (ideally, in the absence of a “shadow ban”) views from their subscribers, everything else is views of other users.
At the same time, several useful functions will be available only on an account with 1,000 subscribers – this is the opportunity to get into a live broadcast (stream) and insert an active link to your site in the profile description.
Another interesting feature of Tiktok is that in any case (if your video misses the moderator or bot), you will receive a certain number of views (especially at the very beginning of your path), which distinguishes the ticktok from YouTube. The first views can be in a scatter of 100 – 500, depending on the high -habiness and success of your video, which will give an obscure such start for recruiting subscribers and your promotion.
By the way, on average, so that the video becomes more or less successful (from personal observation) you need to have a viewing ratio of likes in the region of 10 to 1, and then the vidos will shoot or not depend on the algorithms of Tiktok (read – the great Chinese random) and good luck)!
According to unconfirmed information – at first your video is shown in tape 100 to your subscribers, then hosting analyzes the result. If you were able to cling the audience, then another 100 and more, more. Then he exceeds the score for 1000 spectators and so on. But! Personally, I do not agree with this position – often my vidos like the first not subscribers, but ordinary users, through the tape. But how is it really there, only the Chinese from ByTedance It is known.
Here I will post a little useful statistics from my account so that you can roughly imagine the capabilities of the platform to promote a novice author.
It is represented both by the general analytics on the account, and on a separate video.